Preeti and I first connected when I was reigniting my own fitness journey, and our chats quickly turned into meaningful conversations about personal growth, wellness, and business evolution. Preeti shared that she was looking to rebrand as her business had grown, her impact had deepened, and it was time for her visual identity to match this next-level version of herself.

We jumped on a discovery call to unpack her vision and goals, then followed up with a strategy session where we explored the heart of her brand, its mission, values, and the women she’s here to serve. Gaining a deeper understanding of her ideal client helped shape the direction of her entire visual presence.

Together, we created a brand identity that embodies her values of strength, sustainability, and understated luxury. From visual symbolism to strategic clarity, every element of her branding was designed to honour her clients’ transformation while celebrating her own.

Preeti’s logo represents more than just fitness, it reflects empowered femininity, structure with flow, and the confidence that comes from showing up consistently for yourself. Every detail was intentionally chosen to mirror her approach: holistic, grounded, and energising.