I first met Mina Kumari at an event in June 2023. Captivated by her bold energy and passionate presence, I approached her directly, sensing that her current brand did not match her vibrant personality. We connected instantly, and a few weeks later, Mina reached out to discuss a potential rebrand.

From our initial conversation, it was clear that Mina’s visual branding needed a complete overhaul to align with her dynamic essence and the transformative work she does as a Body Confidence Coach. Mina’s mission is to empower individuals to embrace self-love and body acceptance, a message that needed to be reflected in her brand identity.

I began by delving into Mina’s business, future vision, brand values, and the unique audience she serves. With a clear understanding of her goals, I set to work on creating the initial logo design concepts. Our collaboration involved several iterations, ensuring that each element resonated with Mina’s brand story.

Mina desired a logo that was bold and striking, mirroring her own fearless approach and her clients’ journeys towards self-confidence. To achieve this, I incorporated an exotic display serif font, representing sophistication and timeless dedication, and a handwritten font arranged in a half circle to symbolise a welcoming and nurturing environment. This duality in design elements captures both Mina’s professional expertise and empathetic coaching style.

We also explored symbolism deeply connected to Mina’s message. After thorough research, the idea of incorporating a symbol resonated with the theme of rebirth and transformation, much like Mina’s coaching philosophy.

The new brand identity was carried through to Mina’s social media banners and graphics, ensuring consistency and coherence across all platforms. This refreshed visual branding not only reflects Mina’s bold energy but also supports her mission to help clients achieve lasting body confidence.

I continue to work with Mina on a monthly basis, maintaining and evolving her brand’s visual presence to keep it aligned with her growth and the transformative impact she has on her clients.