dr ranjot bhogal

Ranjot and I first worked together on the rebrand of her private psychology practice, a project rooted in clarity, intention, and professional growth. Shortly after, we collaborated again to create a beautiful set of affirmation cards designed specifically for South Asian women, combining her clinical insight with a heartfelt message of self-love and empowerment. You can check them out here.

As her business continued to evolve, Ranjot knew it was time for her brand identity to reflect the depth of her expertise and the direction she was heading. She had grown into a sought-after counselling psychologist, offering therapy, supervision, workshops, and working with both individual and corporate clients. She reached out to bring her entire brand presence into alignment with this next-level version of her work.

We began with a discovery call to explore her growth and future goals, followed by a brand strategy session where we unpacked her mission, values, and core message: Your Guiding Compass. Ranjot’s commitment to cultural sensitivity, long-term support, and evidence-based care became the foundation of our creative direction.

Together, we created a brand identity that balances professionalism with warmth. Her logo subtly incorporates a compass to reflect her guiding role, while the refined palette of sage green, blush nude, and deep navy conveys trust, empathy, and calm authority.

Beyond the visual identity, we developed a comprehensive suite of brand materials to support her growing business from social media templates and branded contracts to PowerPoint decks, stationery, client forms, and a launch reel. Every touchpoint was crafted to feel intentional, clear, and deeply aligned with her brand values.

This rebrand isn’t just a new look for Dr. Ranjot Bhogal, it’s a reflection of her journey, her growth, and her unwavering mission to make mental health support more accessible, inclusive, and impactful.

Here’s what Ranjot had to say about her new brand design – 

“Sonali brought creativity, professionalism, and a deep understanding of my brand to the table, delivering a logo and marketing materials that truly reflect by new business identity. The designs were unique, visually appealing, and consistent across all platforms, helping create a strong, unified brand presence. Throughout the process, she kept me well informed and adhered to deadlines, ensuring everything stayed on track for my launch. Her responsiveness and willingness to revise and fine-tune the designs until they perfectly matched my vision were invaluable. The final deliverables were of great quality and provided in the right formats for all uses.” 

Lilac Rose Designs
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